Online marketing easy strategy number 1 (one):
Always, always, ALWAYS put a link to your book/soap/whatever in your email signature line.
This week, my website link was posted to a writing newsletter, unbeknownst to me. I sent the editor an email, thanking her for a good idea she had, and that I pursued. It seems she included every single part of my email, including the website link and book link.
Of course, she's a publisher, so she knows how important these links are.
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Ooh, that's good to know. I always have my blog and photoblog addresses in my signature, as well as in my profile for all online forums, etc. Never had it do THAT much good yet, though!
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