The impulse to start my business came out of a need. I have a jewelry shop on Etsy and found myself spending lots of money for packing supplies, so I decided instead of buying one item here and there, I would begin making items for myself and offering some to Etsy sellers. I would offer great packaging at great prices, and my shop would be a one stop location.
My niche is catering to Etsy sellers, that's my one main purpose. After that I find myself selling to brides, people hosting parties, or for those who bought presents and need to wrap them. I believe what sets me apart is the fact that I try to specialize in one item (envelope stickers) and my shop carries enough of them so you are sure to find something that matches what you need.
Paper is my top interest, colors seem to change with my moods. Sometimes I enjoy bright bold colors, other days the muted blues really speak to me.
Do it right the first time. It'll save you a lot of time and trouble down the road. An example? PHOTOS. Take a good photo the first time and have it be the last time you have to take a photo of that item. Don't post a bad photo just to get an item listed, work on that photo until its the best it can be and then upload the item. This way you'll never have to do it again.
How do you package your Etsy purchases? Is packaging important to you? Do you agree that little touches like a ribbon or a sticker really improve the value of a gift?
Thanks so much for the interview, Sara. Readers? What say you?